Search Engine Marketing (SEM)
We provide a wide range of search engine maketing services
Digital Ads And Solution are one of the best search engine marketing (SEM) Company In Raipur, Chhattisgarh, India. Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs).
Search Engine Marketing (SEM)
Best Search Engine Marketing (SEM) Company In Raipur, Chhattisgarh, India.
Digital Ads And Solution are one of the best Search engine marketing (SEM) company in Raipur, Chhattisgarh, India. Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). SEM or search engine marketing is a very effective way to increase your presence in search engines and attract highly qualified traffic to your website. Our Strategy is a very effective way to grow your business in an increasingly competitive marketplace.
Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.
Some Basic Concepts About Search Engine Marketing (SEM).
Are the terms that users enter in the search engines and that cause a particular ad or search result to be shown. They do not have to be single words, in fact, it is normal to use groups of words or phrases, such as “buy Nike shoes” or “what is the best accounting software”.
When setting up a campaign in Google Ads, we must define the degree of correspondence between the keywords we have selected and the term that the user enters into the search engine. This is what is known as “concordance”. For example, if we opt for a broad match, the ad will be displayed when the user searches for synonyms or terms similar to the keyword. With an exact match, the ad will appear only when the user enters the keyword without changes in the search engine.
Is the standard ad type that is shown in search engines, although today we have more options, such as shopping ads. It usually includes a title, a visible URL that can be customized and a short description.
In Google Ads, an ad group consists of several ads that appear with the same keywords. In this way, we can see which are the most effective ads.
In Google Ads, the campaign is like the “umbrella” under which we organize different ad groups with similar goals. For example, if we have an online store of school supplies, one campaign could include ad groups on textbooks, another on backpacks and a third on drawing material.
The website to which the user is directed after having clicked on an advertisement. To achieve good results with search engine marketing, this web page must be optimized to get conversions or for users to perform a certain action (for example, completing a form to download an ebook). The keywords, the ad is shown and the landing page should always be aligned to ensure a good user experience.
The places where your ads can appear. The most common is to work with search ads on the top and right of the results page, but we can also show them on other sites such as YouTube or Google Maps.
The number of times an ad was shown.
Number of times an ad has been clicked
Percentage of clicks on total impressions.
The average cost per click.
Score awarded by Google to ads and keywords and which influences your cost per click.
Search Engine Marketing (SEM) Benefits
What value add does search engine marketing have for your business?
- Generate highly qualified traffic - Generating traffic organically can be a very long and tedious process, in which the results are only seen in the long term. Search engine marketing allows us to accelerate it and get users to our website from the beginning. In addition, we have the guarantee that these users are interested in what we offer since they themselves have searched for it.
- Generate visibility - Appearing in the top positions of Google and other search engines, even if the user does not click, makes our brand go associated with a specific need.
- Generate conversions - In the end, the ultimate goal of Google Ads and other search engine marketing tools is to improve our business results. To do this, we will create optimized landing pages that put users on the path to conversion.
- Get the most out of your budget, whatever it may be - One of the great advantages of search engine marketing is that it is a suitable solution for companies of all sizes since the minimum investment is very affordable. On the other hand, if your brand is growing, you can increase the investment and the complexity of your campaigns to keep growing. Also, since you only pay if you get results (in the form of clicks), you make sure that the budget is used to the maximum.
- Get measurable results and follow up in real-time - Search engine marketing solutions such as Google Ads provide us with a large number of metrics on campaigns and allow us to know what is happening at all times. In this way, it is very easy to correct the course to get better results.
- Search engine marketing Or SEM - SEM has great potential to help companies achieve their goals quickly and be scalable. To get the most out of it, the idea is to have experts who have extensive experience positioning brands in Google.
- If you want to take advantage of all the benefits of search engine marketing for your brand, get in touch with us!